HẠN CUỐI: 15/8/2023
About company
Unilever là tập đoàn đa quốc gia hàng đầu thế giới chuyên về các sản phẩm chăm sóc cá nhân, chăm sóc gia đình và thực phẩm, hiện đang quản lý hơn 26 nhãn hàng đều đứng đầu trong các ngành hàng cạnh tranh tại Việt Nam như OMO, Lifebuyoy, Sunlight, Dove, Knorr v.v. Unilever hiện đang hoạt động tại hơn 150 quốc gia và vùng lãnh thổ với cam kết nâng cao chất lượng cuộc sống của người dân trên toàn thế giới thông qua những sản phẩm và mô hình kinh doanh bền vững.
I. Key ResponsibilitiesI. Recipedia Lead
- Responsible for growing Recipedia’s long-term brand equity and website foot traffic year-on-year
- Creates the Recipedia content strategy across platforms
- Lead a squad to execute / run the Recipedia always-on content plan across key markets
- Work with agencies to create Recipedia’s SEO / SEM strategy
- Create Recipedia content that converts in retailer sites
- Regularly align and communicate with BU leads and brand managers the performance update and expansion priorities for Recipedia
II. E-commerce Content Specialist
- Create creative mandatories for E-commerce paid social awareness content across Meta, Google, Tiktok, retailer sites
- Ensure presence of always-on E-commerce awareness content across relevant e-commerce seasons, occasions and locations
- Create paid media guidelines for boosting e-commerce awareness content (with the help of media activation managers)
- Codify best practices for livestreaming content to drive conversion
III. Digital & Social Channel Specialist
- Responsible for creating guidelines to establish the role of each media / marketing channel (Nutrition SEA channel playbook)
- Conducts an annual review the roles of existing paid, owned platforms and make recommendations whether or not to continue investment for these platforms
- Works with media team to review the paid media investment principles per brand per channel, while prioritizing the top 8 brands for Nutrition SEA
- Ensure that creative mandatory testing is in place across markets
- Pilot and codify role of modular creatives to create precision marketing assets at scale for Nutrition SEA
KPI’s and Dimensions
- Codify Recipedia SEA content-in-commerce model
- Create growth plans for Recipedia across SEA
- Create e-commerce content playbook
- Annual review digital channel roles and investment
Key Interfaces
- Creative agencies / U-Studio (Unilever’s in-house agency)
- Digital, marketing, d-commerce leads
- SEO agency
- Media agency
- Marketing teams
- Consumer Marketing Insights Team
Key Skills & Experience
- The ideal candidate will have proven experience of successfully planning, executing, and optimizing paid social campaigns / e-commerce campaigns
- Be able to demonstrate knowledge of native platform suppliers and 3rd party providers, as well as developing an understanding of their available products and services.
- Strong understanding of paid social best practices around for example buying strategies, formats and audiences
- Experience in e-commerce solutions or campaigns and experience managing branded websites is not mandatory, but is an advantage
- Analytically minded with an aptitude for handling large data sets to identify trends and actionable insights
- With experience in project management
- Eager to learn, with a proactive approach to expanding knowledge and capabilities
- Able to work independently and lead teams
- Able to communicate effectively and work as part of a wider, cross-channel team
Applications
HẠN CUỐI: 15/8/2023
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